PROPOSAL

A redesigned web and shopping experience featuring social selling for back-end, affluent millennials in order for them to connect with Birk’s brand and product values. The end goal is to increase perceived value of Birks’ brand/products and establish a more sustainable market for the future, such that Birks is not left behind during the jewelry industry’s massive market shift.

My role was industry research, UI/Web design, visual design and communication.

LANDING PAGE

BIRKS INSPIRE

PRODUCT PAGE

ADD TO MY BOX

INTRODUCTION

LUXURY VS. PRESTIGE

PROBLEM DEFINITION

COMPANY PROBLEM

USER PROBLEM

PROJECT VISION

PERSONA AND JOURNEY

CREATED PLATFORM

CORE CREATIVE CONCEPT

CAPTIVATING MESSAGE